Mahindra Tractors

March through April 2012, the Abbotsford based company Handlers Equipment campaigned to send cows and chickens to poverty stricken communities across the world. Handlers was excited to have launched a new line of the number one selling tractor in the world that will redefine the sub-compact tractor market – The Mahindra Max™ series. In conjunction with the new line launch, Handlers launched their campaign benefitting Food for the Hungry. With every new Mahindra purchased during the months of March and April at Handlers, a $500 donation was put towards the purchase of either one cow or forty chickens to a pre-determined community with Food for the Hungry. http://www.fhcanada.org
How did it work? The fundraising campaign was unique in that salesman Joel Venema personally donated $31.50 to Food for the Hungry for every Mahindra tractor sold during the campaign. Handlers Equipment will then matched the donation 3:1, bringing the donation total to $125. Donations were also matched by the CIDA (Canadian International Development Agency) 3:1, increasing the total donation made to Food for the Hungry to $500. Customers then chose to send either one cow or forty chickens to one of the pre-determined poverty stricken communities. All donations will be made by Joel Venema and Handlers Equipment and are not taken from the sale of the equipment.
A total of 11 cows and 400 chickens were gifted to poverty-stricken communities in Cambodia, Ethiopia and Burundi throughout the fundraising campaign! Handlers Equipment would like to thank the Abbotsford community and customers who supported their fundraising efforts.
FH Canada, part of the global Food for the Hungry association, is a non-profit organization dedicated to ending poverty – one community at a time. “FH Canada is currently working in ten communities and making a big impact in these communities,” explains Joel Venema with Handlers Equipment, “They are using a very integrated approach to end poverty and create sustainability and we were pleased to be a part of a fundraising campaign that supported those efforts.”
Anyone interested in making an additional donation to FH Canada or visiting Handlers Equipment should contact Joel Venema. joel@handlersequipment.com – 604.850.3601 ext. 225

For more information, contact: Patricia Driessen, Marketing Coordinator
patricia@handlersequipment.com  604.556.1031
Handlers Equipment
39451 No. 3 Rd.
Abbotsford, BC V3G 2G1
Ph: 604.850.3601
Media Contact: Patricia Driessen, Marketing Coordinator
patricia@handlersequipment.com www.handlersequipment.com