Mahindra Tractors

Plant Rolls Out Milestone Tractor In Mumbai, India

HOUSTON, TX  – Mahindra & Mahindra Ltd., Automotive and Farm Sector,  the world’s number one selling tractor manufacturer, rolled out its two millionth tractor from the company’s Kandivali plant in Mumbai, India, on February 27, 2013. The company achieved this milestone by doubling its global production in less than a decade. The first million tractors were produced over a nearly 40-year span, beginning in 1965 with the first Mahindra tractor.

Mahindra USA, has contributed to this milestone in the company’s history through its steady growth in the U.S. and Canadian tractor markets over the past two decades. It is currently ranked among the top tractor manufacturers and is the fastest growing tractor brand in North America.

“This is a time for us to challenge ourselves and continue building on Mahindra’s success. By providing quality products and outstanding service to our customers we have gained significant ground in North America and we are not done yet,” said Mani Iyer, President of Mahindra USA.

“Mahindra’s brand recognition and reputation in the North American market is built on the strong foundation and long history of providing quality products and unwavering commitment to our dealer network,” said Cleo Franklin, Vice-President, Marketing and Strategic Planning. “Our customer and dealer first strategy has led Mahindra USA to an industry-leading 97 percent customer satisfaction and 98 percent brand loyalty rating.  This dedicated strategy will continue to be the cornerstone for our long-term growth plans in the North American market.”

Mahindra became the number one selling tractor brand in the world in 2010 by providing consumers with value-packed, high-quality tractors.  Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.

Mahindra “Rise” is a culture and philosophy of Accepting No Limits, Driving Positive Change and Alternative Thinking.

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 15.9 billion Mahindra Group’s Automotive and Farm Sector – the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors range from 22 HP – 100 HP – and include the revolutionary new Max series tractors. The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. To learn more about Mahindra USA’s Farm Equipment Sector, please visit www.mahindrausa.com.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries.

In 2011, Mahindra was featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Also that same year, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

In 2010, Mahindra was featured in the Credit Suisse Great Brands of Tomorrow.
Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to be featured in the Top 10 list of the Carbon Disclosure Leadership Index in India 2010, created by the Carbon Disclosure Project (CDP).

For further information, please visit www.mahindra.com