World's No. 1 Selling Tractor
Every day around the world, Mahindra tractors pull their weight in performance and reliability. Grounds for success? Absolutely. In fact, in 2010 Mahindra became the #1 selling tractor in the world. Across continents, fields and farmland, Mahindra helps people get the job done right and connects them to their passion - the land they work and love! Today, Mahindra is one of the largest tractor companies in the world with sales of over 150,000 units annually in 10 countries... and growing.
Mahindra Through the Years
From army vehicles to farm tractors to major automobile manufacturing - In 1945 Mahindra & Mahindra was born and in 1947, Mahindra began building the heavy-duty World WarII Willys Jeep under License in India.
Mahindra & Mahindra forms a joint-venture with International Harvester™ to manufacture tractors in India with the Mahindra badge.
Mahindra & Mahindra forms its own tractor division responsible for design, manufacturing and marketing.
100,000th tractor rolled off the assembly line.
Mahindra becomes the best-selling tractor in India (the world's largest agricultural market) and has maintained this position ever since.
Mahindra USA, Inc. (MUSA) was established in Tomball, TX in 1994 as a wholly-owned subsidiary of Mahindra & Mahindra's Automotive & Farm Sector (AFS).
Mahindra worldwide tractor sales hits 1,000,000 units.
Popularity in America continues to grow resulting in a third US assembly and distribution center in Red Bluff, California.
Mahindra is awarded the coveted Japan Quality Medal for excellence in customer focus, overall quality and business processes - the first tractor company to receive the honor.
New distribution center opens in Chattanooga, Tennessee.
Mahindra becomes the #1 selling tractor in the world.
New North American headquarters was formed as a result of a Parts and Distribution expansion and merger.
Today, Mahindra is one of the largest tractor companies in the world with sales of over 200,000 units annually and over 2.1 million tractors sold.
The Mahindra Group Background
To understand Mahindra USA you must first understand the global strength of the Mahindra brand and the origins of Mahindra & Mahindra LTD and The Mahindra Group.
The Mahindra Group was founded in 1945 as a steel trading company in Mumbai, India. In 1947, the Group entered automotive manufacturing to bring the iconic Willys Jeep onto Indian roads.
The Groups founding brothers, J.C Mahindra and K.C. Mahindra believed that new modes of transportation held the key to India's prosperity; one of their first goals was to build durable, rugged vehicles that could handle the rough Indian terrain.
In the 1950s and 1960s, the Group diversified into businesses like steel, tractors and more. Over time, the Group consolidated its position in automobiles, tractors and steel and entered promising sectors like IT, hospitality, financial services, components aerospace and logistics, led by the goal of providing products and services that support prosperity.
For more information about the Group, please visit mahindra.com.
The Mahindra Group Today
Today, The Mahindra Group comprises ten business sectors:
- Information Technology
- Automotive & Farm Equipment
- Real Estate Infrastructure
- Defense Systems
- Financial Services
- Two Wheelers
- Mahindra Partners
These business sectors span 18 key industries:
- Farm Equipment
- Finance & Insurance
- Industrial Equipment
- Information Technology
- Leisure & Hospitality
- Construction Equipment
- Consulting Services
- Real Estate
- Two Wheelers
Japan Quality Medal - 2007
Mahindra was awarded the medal for excellence in customer focus overall quality and business processes - the first tractor company to receive the honor.
Deming Application Prize - 2003
Considered the Nobel Prize for manufacturing, the farming equipment sector of Mahindra & Mahindra received the honor for establishing Total Quality Management in all business operations.