Corporate Brochure
Click to download Mahindra
Corporate brochure

Why Mahindra?

  • World's No. 1 Selling Tractor

    World's No. 1 Selling Tractor

    Every day around the world, Mahindra tractors pull their weight in performance and reliability. Grounds for success? Absolutely. In fact, in 2010 Mahindra became the #1 selling tractor in the world. Across continents, fields and farmland, Mahindra helps people get the job done right and connects them to their passion - the land they work and love! Today, Mahindra is one of the largest tractor companies in the world with sales of over 150,000 units annually in 10 countries... and growing.

  • Industry's Best Warranty

    Industry's Best Warranty

    At Mahindra, we stand behind our products with the industry's best warranty. Offered across our entire portfolio of tractors, Mahindra USA provides a "Best-in-class" 5-year warranty plan that surpasses all competitors. Together with our range of Mahindra USA financing programs, customers benefit from greater support, confidence and peace-of-mind.

  • Industry Top Quality Awards

    Industry Top Quality Awards

    Without exception, every Mahindra tractor is quality manufactured using the best processes and procedures. This dedication to quality has earned us The Deming Application Prize - the annual award presented to a company that has achieved distinctive performance improvements to the benefit of its customers. What's more Mahindra is the only tractor brand to have been awarded the coveted Japan Quality Medal for excellence in TQM from the Deming Prize Committee.

  • Superior Performance & Value

    Superior Performance & Value

    More performance. More strength. More value. Mahindra tractors deliver on every point. Built with heavy-duty components, Mahindra tractors have the power to lift heavier loads and use larger implements so you can get your work done faster. The rugged cast-iron chassis on a Mahindra tractor makes it heavier and sturdier for greater traction, stability and control. What's more, they are certified "Mahindra Work Ready" so they are up for the job right from the start.

  • Highest Owner Satisfaction

    Highest Owner Satisfaction

    Superior performance. Greater value. These are the drivers behind why Mahindra owners are so happy with their tractors and why they are so loyal to the brand. Not only is their pride showing, it's growing stronger. Case in point: An impressive 98% of our owners would recommend a Mahindra to their family and friends and have done so an average of 9 times.

Mahindra Through the Years

  • 19451945
    From army vehicles to farm tractors to major automobile manufacturing - In 1945 Mahindra & Mahindra was born and in 1947, Mahindra began building the heavy-duty World WarII Willys Jeep under License in India.
  • 19631963
    Mahindra & Mahindra forms a joint-venture with International Harvester™ to manufacture tractors in India with the Mahindra badge.
  • 19771977
    Mahindra & Mahindra forms its own tractor division responsible for design, manufacturing and marketing.
  • 19811981
    100,000th tractor rolled off the assembly line.
  • 19831983
    Mahindra becomes the best-selling tractor in India (the world's largest agricultural market) and has maintained this position ever since.
  • 19941994
    Mahindra USA, Inc. (MUSA) was established in Tomball, TX in 1994 as a wholly-owned subsidiary of Mahindra & Mahindra's Automotive & Farm Sector (AFS).
  • 20032003
    Mahindra worldwide tractor sales hits 1,000,000 units.
  • 20052005
    Popularity in America continues to grow resulting in a third US assembly and distribution center in Red Bluff, California.
  • 20072007
    Mahindra is awarded the coveted Japan Quality Medal for excellence in customer focus, overall quality and business processes - the first tractor company to receive the honor.
  • 20092009
    New distribution center opens in Chattanooga, Tennessee.
  • 20102010
    Mahindra becomes the #1 selling tractor in the world.
  • 20112011
    New North American headquarters was formed as a result of a Parts and Distribution expansion and merger.
  • 20122012
    Today, Mahindra is one of the largest tractor companies in the world with sales of over 200,000 units annually and over 2.1 million tractors sold.
  • 1945
  • 1963
  • 1977
  • 1981
  • 1983
  • 1994
  • 2003
  • 2005
  • 2007
  • 2009
  • 2010
  • 2011
  • 2012
 

The Mahindra Group Background

To understand Mahindra USA you must first understand the global strength of the Mahindra brand and the origins of Mahindra & Mahindra LTD and The Mahindra Group.

The Mahindra Group was founded in 1945 as a steel trading company in Mumbai, India. In 1947, the Group entered automotive manufacturing to bring the iconic Willys Jeep onto Indian roads.

The Groups founding brothers, J.C Mahindra and K.C. Mahindra believed that new modes of transportation held the key to India's prosperity; one of their first goals was to build durable, rugged vehicles that could handle the rough Indian terrain.

In the 1950s and 1960s, the Group diversified into businesses like steel, tractors and more. Over time, the Group consolidated its position in automobiles, tractors and steel and entered promising sectors like IT, hospitality, financial services, components aerospace and logistics, led by the goal of providing products and services that support prosperity.

For more information about the Group, please visit mahindra.com.

The Mahindra Group Today

Today, The Mahindra Group comprises ten business sectors:

  • Aftermarket
  • Information Technology
  • Automotive & Farm Equipment
  • Real Estate Infrastructure
  • Defense Systems
  • Systech
  • Financial Services
  • Two Wheelers
  • Hospitality
  • Mahindra Partners

These business sectors span 18 key industries:

  • Aerospace
  • Farm Equipment
  • Aftermarket
  • Finance & Insurance
  • Agribusiness
  • Industrial Equipment
  • Automotive
  • Information Technology
  • Components
  • Leisure & Hospitality
  • Construction Equipment
  • Logistics
  • Consulting Services
  • Real Estate
  • Defense
  • Retail
  • Energy
  • Two Wheelers

Recognition

Japan Quality Medal - 2007

Japan Quality Medal - 2007
Mahindra was awarded the medal for excellence in customer focus overall quality and business processes - the first tractor company to receive the honor.

Demming Application Prize - 2003

Deming Application Prize - 2003
Considered the Nobel Prize for manufacturing, the farming equipment sector of Mahindra & Mahindra received the honor for establishing Total Quality Management in all business operations.