Houston (August 26, 2010) - Mahindra USA, the number one selling tractor brand in the world, has added a new executive to its ranks. Mac Payne has joined the Mahindra team in the newly created role of Director - New Business and Dealer Development. In his new position, Payne will report directly to Vice-President - Marketing and Organizational Development Mike Hilderbrand.

Payne's new responsibilities are three-fold. With the product development sector of Mahindra reporting directly to him, Payne is charged with identifying segments of the market where the company is under-represented and aggressively developing plans and products to address the needs of current and potential Mahindra customers. He will between Mahindra USA and the more than 350 Mahindra dealers nationwide, providing individual dealers with sales tools that are tailored to their region and customer. He will also ensure that individual dealers consistently share best practices throughout the national network, and will be implementing a new dealer rewards program later this year.

"I am so excited for this opportunity at Mahindra. I have long admired the way the company does business," said Payne, who is a past member of the Mahindra USA dealer council. "Other tractor manufacturers talk about cultivating relationships with dealers, but Mahindra truly looks at dealers as partners. The potential for growth here is unlimited."

Payne has extensive experience in the agricultural equipment industry, having spent the past five years as general manager of Landmark Equipment in McKinney, Texas. Prior to that, he was President and General Manager of Garden City (Kansas) New Holland from 1988-2004. Payne earned a Bachelor of Science degree in Agricultural Mechanization from the University of Wyoming and will be based in Mahindra USA's headquarters in Houston.

"Mac will be an excellent addition to the Mahindra family," added Hilderbrand. "His experience makes him uniquely qualified to communicate with dealers and provide them with the best resources possible. We look forward to seeing Mac succeed in a big way."

About Mahindra USA (MUSA)
Mahindra USA (MUSA) is part of the US $ 7.1 billion Mahindra Group's Automotive and Farm Sector which is the largest tractor company in the world in terms of volumes.

For the past 26 years, the Farm Sector has maintained its leadership position in the Indian tractor industry and is amongst the top three tractor companies in the world with operations in 35 countries.

The Sector has 5 state-of-the-art manufacturing plants in India, 2 plants in China, 3 assembly plants in USA and 1 assembly plant in Australia. It has a subsidiary agricultural tractor manufacturing company in India known as Mahindra Gujarat Tractor Limited (MGTL).

The Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. It has since grown rapidly due to high customer satisfaction levels, which has also led to several customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

In its quality journey, the Farm Sector has won the Deming Application Prize in 2003, followed by the Japan Quality Medal in 2007. It is the 20th Company in the world and only the 2nd company in India to achieve this distinction.

About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 100,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain. The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008-09.