Mahindra USA, Inc. is proud to announce its new NASCAR® Nationwide® Series sponsorship with R3 Motorsports and the #23 Mahindra Tractors Chevrolet. Mahindra USA, Inc., working with Scott Shore, Erohs group LLC, announced a 17 race primary and 18-race associate sponsorship for the 2009 NASCAR Nationwide Series.

"We are pleased to team up with R3 Motorsports for the 2009 season," said Mike Hilderbrand, Vice President of Marketing for Mahindra USA. "We see it as a good match-up since Mahindra USA and R3 are both young upstart organizations in their industries, each with a burning desire to win."

“Being from Texas and having Mahindra Tractors as my sponsor is really cool,” said primary driver Robert Richardson, Jr. “I am looking forward to working with them and building the NASCAR fans awareness of just how good Mahindra tractors are.”

“With all the teams to choose from, they chose to go with a young team that is full of talent and truly believes that we will be competitive every time we unload,” added Rob Fuller, R3 Motorsports Crew Chief. “I speak for all of R3 Motorsports, and we are very excited for our race team. The guys over at Mahindra are very committed to racing. They see that we are building a team that is competitive and wants to win. We appreciate the confidence Mahindra has placed with us.”

The 2009 season opener at Daytona will be the first of the 17 primary races for Mahindra. Fans will soon be able to access #23 Mahindra Chevrolet and R3 Motorsports on the new website at R3motorsports.org.

About Mahindra USA
Mahindra USA Tractors, maker of some of the world’s most rugged and reliable compact tractors, utility tractors and full-size tractors. Since 1963, we've been building heavy-duty farm tractors and farm equipment that outperforms the competition, combining a quality-built tractor with the biggest bang for your buck. Our ultimate goal is to provide you with a superior performing tractor and unparalleled owner support, from the Dealer level - to Mahindra Corporate offices. Mahindra Tractors corporate offices are located in Tomball, Texas.