“At any dirt track racing event, one of the hidden stars are the tractors that work day and night prepping the track,” says Jim Startz, Mahindra USA Senior Marketing Manager. “Mahindra is pleased to be the Official Tractor of the World of Outlaws and showcase our products for the fans while helping promoters continue to put on tremendous races.”

Mahindra USA, which was recently profiled in Business Week and with U.S. headquarters in Tomball, Texas, ranks among the largest tractor companies in the world with sales approaching 100,000 units annually in 10 countries. In 1994, the company entered the American market as Mahindra USA. Its tough, dependable tractors are being sold and serviced by hundreds of leading tractor dealers throughout the country. Mahindra USA has distribution centers in Calhoun, Ga., 68 miles north of Atlanta, and Red Bluff, Calif., that more than doubled production capacity to keep pace with growing demands.'

“As evidenced by its profile in Business Week, Mahindra is a rapidly growing company,” says Rob Butcher, World Racing Group Chief Marketing Officer. “We’re excited its first foray into motorsports is with the World of Outlaws. Our fans will see Mahindra Tractors fully integrated into the ESPN broadcasts, WorldofOutlaws.com, and at events.”

About DIRT MotorSports, Inc., d/b/a World Racing Group'Based in Concord, N.C., World Racing Group (WRG) is a national sanctioning body, real-estate operator, and sports entertainment company serving the dirt racing industry.  WRG sanctions sprint car racing under the World of Outlaws® banner, late model racing under the 360 OTC World of Outlaws Late Model Series, big block modified racing under the Advance Auto Parts Super DIRTcar Series banner, and sanctions more than 4,000-races a year under the DIRTcar Racing banner.  WRG races can be heard online at DIRTVision.com.  In addition, WRG owns and or operates seven speedways.'

About Mahindra

Tomball, Texas-based Mahindra USA is a wholly owned subsidiary of Mahindra & Mahindra, one of the largest tractor manufacturers in the world. Mahindra USA began selling tractors in America in 1994 and has grown rapidly due to high customer satisfaction and customer referrals.