From Army vehicles to farm tractors to major automobile manufacturing, Mahindra’s relationship with American industry goes back quite a few years. American GIs who served in India during World War II recognize its parent company, Mahindra & Mahindra, which in 1945 was selected to assemble the famous Willys Jeep. In 1963, M&M formed a joint venture with International Harvester to manufacture tractors carrying the Mahindra nameplate for the Indian market. Today M&M moves nearly 85,000 units annually in 10 countries.

"We are pleased to be affiliated with Championship Bull Riding as the Official Tractor of the CBR. A significant number of our customers and dealers are fans of bull riding and will appreciate the visible presence of Mahindra tractors at CBR events - on display or working the arena dirt - during the coming year."
Tomball, Texas-based Mahindra USA is a wholly owned subsidiary of Mahindra & Mahindra, one of the largest tractor manufacturers in the world. Mahindra USA began selling tractors in America in 1994 and has grown rapidly due to high customer satisfaction and customer referrals. CBR COO Rusty Creech added, “We are proud to join forces with a company like Mahindra who, much like CBR presents a quality product to the marketplace which outperforms the competition”.

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