In a landmark multi-year agreement, Mahindra USA becomes the “Presenting” Sponsor of the 2009 Championship Bull Riding Tour and will remain the “Official Tractor of the CBR”.

From Army vehicles to farm tractors to major automobile manufacturing, Mahindra’s relationship with American industry goes back quite a few years. American GIs who served in India during World War II recognize its parent company, Mahindra & Mahindra, which in 1945 was selected to assemble the famous Willys Jeep. In 1963, M&M formed a joint venture with International Harvester to manufacture tractors carrying the Mahindra nameplate for the Indian market. Today M&M moves over 120,000 units annually worldwide.

“We at Mahindra USA are excited to be strengthening our relationship with CBR next season as the ‘Presenting Sponsor’ of the 2009 Tour. CBR stands for Strength, Stamina and Integrity – qualities that we feel are consistent with our own core values,” said Mike Hilderbrand, Vice President of Marketing for Mahindra USA. “Our first year as a sponsor this past year was a great experience, and we are really looking forward to working with CBR again in 2009”.

Tomball, Texas-based Mahindra USA is a wholly owned subsidiary of Mahindra & Mahindra, one of the largest tractor manufacturers in the world. Mahindra USA began selling tractors in America in 1994 and has grown rapidly due to high customer satisfaction and customer referrals.

CBR Director of National Sales, Scott Davis added, “We are proud to be continuing a great relationship with Mahindra Tractors. Mahindra has not only become a staple on our Tour, but also with Championship Bull Riding fans. We look forward to promoting the Mahindra Brand for years to come.”

About Mahindra USA
Tomball, Texas-based Mahindra USA is a wholly owned subsidiary of Mahindra & Mahindra, one of the largest tractor manufacturers in the world. Mahindra USA began selling tractors in America in 1994 and has grown rapidly due to high customer satisfaction and customer referrals. For more information on Mahindra tractors visit www.mahindrausa.com or call 800.887.2286

About CBR
Championship Bull Riding, Inc. (CBR) - Led by bull riding icon, Tuff Hedeman, CBR is a nationwide professional bull riding tour which airs primetime every Wednesday on RFD-TV and reaches over 8 million viewers annually. CBR has been voted the #1 Fan Favorite Special Interest Show on the Outdoor Channel three consecutive years. Labeled the “fastest hour on television”, and the first in the industry to broadcast in High Definition, the CBR promotes professional level bull riding and has logged over 300 hours of television coverage annually since 2004. For more information on CBR, please visit www.CBRbull.com or call us at 817.626.BULL. CBR is committed to the riders, the fans, the sponsors, and all those involved in the professional bull riding industry.