Mahindra USA Creates New Scholarship Opportunity

Urban Ag Scholarship Supports Youth Pursuing Ag Careers

HOUSTON, TX (July 24, 2014) – Mahindra USA introduces a unique scholarship program specifically designed to support urban youth interested in pursuing a career in the agricultural industry. In a joint effort with the National FFA Organization, Mahindra will award five, $2,500 merit-based scholarships to high school students from Atlanta, Chicago, Detroit, Houston or Indianapolis entering college in the Fall of 2015. Scholarship winners will be selected based on their commitment to pursuing an agricultural industry related secondary degree, and their current passion and leadership in high school agriculture activities as well as academic performance.

Mahindra USA, the world’s number one selling tractor brand based on volume, is dedicated to playing an integral part in securing the future of agriculture in the U.S. Supporting students in attaining college degrees in ag-related fields will continue to bring new talent and resources to the forefront. Mahindra also invests in several other ag-focused scholarship programs including: four Women In Ag scholarships in partnership with the FFA and 12 Mahindra Texas Pride scholarships offered jointly with the Career and Technology Association of Texas, Inc.

“An important component of Mahindra’s Rise initiative is to drive positive change. Partnering with the FFA to invest in the future leaders of the agriculture industry as they pursue their career dreams is vitally important to our communities,” said Cleo Franklin, Mahindra USA’s Vice President of Marketing and Strategic Planning. “We are excited to fund this first-of-its-kind scholarship program to advocate, specifically, for our urban youth interested in farm and ag careers. It is vital that we continue to promote the consciousness of the farm to food connection in our next generation.”

“Today’s FFA members are tomorrow’s leaders in agriculture,” said Molly Ball, National FFA Foundation president. “We are thankful that Mahindra is helping us provide premier leadership, personal growth and careers success to FFA members and agricultural education students.”

For complete scholarship details and an application form, go to

About Mahindra USA 

Mahindra USA (MUSA) is part of the US $ 16.5 billion Mahindra Group’s Automotive and Farm Sector - the number one selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.  Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has four distribution points in North America to help meet the needs of its customers and the growing demand for its products. Mahindra’s professional-grade tractors range from 22 HP – 100 HP and include the revolutionary new Max series tractors.  The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.  To learn more about Mahindra USA, please visit


About The Mahindra Group 

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. 

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.       

For further enquiries please contact:
Ruzbeh Irani                                         
Chief Group Communications and Ethics Officer 
and Member of the Group Executive Board
Mahindra Group                                            
Phone: +91 22 2490 1441   

About National FFA Organization 

The National FFA Organization is a national youth organization of 579,678 student members as part of 7,570 local FFA chapters in all 50 states, Puerto Rico and the Virgin Islands. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. The National FFA Organization operates under a federal charter granted by the 81st United States Congress and it is an integral part of public instruction in agriculture. The U.S. Department of Education provides leadership and helps set direction for FFA as a service to state and local agricultural education programs. For more, visit the National FFA Organization online at, on Facebook, Twitter and the official National FFA Organization blog.

About National FFA Foundation
The National FFA Foundation builds partnerships with industry, education, government, other foundations and individuals to secure financial resources that recognize FFA member achievements, develop student leaders and support the future of agricultural education. Governed by a 19-member board of trustees comprised of educators, business leaders, individual donors and FFA alumni, the foundation is a separately-registered nonprofit organization. About 82 percent of every dollar received by the foundation supports FFA members and agricultural education opportunities. For more, visit