Humble beginnings are the seeds for bigger things to come: Mahindra North America started with one man, one trailer, and the will to Rise anchored by strong roots in the town of Tomball, TX in 1994. This is the “Mahindra Way” of doing business, called Rise. Accepting no limits, alternative thinking and driving positive change fuels our determination to succeed. We engaged our customers one-by-one so people could experience the Mahindra difference: our commitment to deliver the toughest tractors and utility vehicles on earth. Today, we are not only the fastest growing tractor brand in North America, we are the World’s #1 Selling Farm Tractor*. We owe it to our customers and dealers who share our values and principles of working hard, delivering on promises and going above and beyond.
World's #1 Selling Farm Tractor*
A Heritage of Hard Work Since 1947
From army vehicles to farm tractors to major automobile manufacturing - in 1945 Mahindra & Mahindra was born and in 1947, Mahindra began building the heavy-duty World War ll Willys.
Mahindra & Mahindra forms a joint-venture with International Harvester to manufacture tractors in india with the mahindra badge.
Mahindra & Mahindra forms its own tractor division responsible for design, manufacturing and marketing.
100,000th tractor rolled off the assembly line.
Mahindra becomes the best-selling tractor in India (the world's largest agricultural market) and has maintained this position ever since.
Mahindra USA, Inc. (MUSA) was established in Tomball, TX in 1994 as a wholly-owned subsidiary of Mahindra & Mahindra's Automotive & Farm Sector (AFS).
Mahindra worldwide tractor sales hits 1,000,000 units.
Popularity in America continues to grow resulting in a third US assembly and distribution center in Red Bluff, California.
Mahindra is awarded the coveted Japan Quality Medal for excellence in customer focus, overall quality and business processes - the first tractor company to receive the honor.
New distribution center opens in Chattanooga, Tennessee.
Mahindra becomes the #1 selling tractor in the world.
*Farm tractors per AEM definition. 2018 Data including all mahindra group brand sales
New North American headquarters was formed as a result of a Parts and Distribution expansion and merger.
Mahindra opened their Northeast Distribution Center in Bloomsburg, Pennsylvania.
Mahindra is one of the largest tractor companies in the world with sales of over 200,000 units annually and over 2.1 million tractors sold.
Increased dealer locations to more than 500
Expanded product line up to include mPACT XTV Utility Vehicles.
THE MAHINDRA GROUP TODAY
The Mahindra Group was founded in 1945 as a steel trading company in Mumbai, India. In 1947, the Group entered automotive manufacturing to bring the iconic Willys Jeep onto Indian roads. The Group's founding brothers, J.C Mahindra and K.C. Mahindra believed that new modes of transportation held the key to India's prosperity; one of their first goals was to build durable, rugged vehicles that could handle the rough Indian terrain. In the 1950s and 1960s, the Group diversified into businesses like steel, tractors and more. Over time, the Group consolidated its position in automobiles, tractors and steel and entered promising sectors like IT, hospitality, financial services, components aerospace and logistics, led by the goal of providing products and services that support prosperity. For more information about the Group, please visit Mahindra.com.
Today, The Mahindra Group comprises ten business sectors:
- Information Technology
- Financial Services
- Automotive & Farm Equipment
- Two Wheelers
- Real Estate
- Mahindra Partners
- Defense Systems
The Deming Prize is considered the Nobel Prize for manufacturing,
the farming equipment sector of Mahindra & Mahindra received the
honor for establishing Total Quality Management in all business
operations in 2003. Mahindra was awarded the Japan Quality Medal
for excellence in 2007 for customer focus, overall quality, and
business processes - the first tractor company to receive the honor.
NUMBER 1 SELLING FARM TRACTOR*
*Farm tractors per AEM definition. 2018 data including all Mahindra Group brand sales.
In computing sales numbers, Mahindra uses the definition of “tractor” or
farm tractor formulated by the Association of Equipment Manufacturers in
the United States, the largest association of equipment manufacturers in the
United States. In addition, with respect to computing world wide sales, Mahindra
includes tractor sales under different brand names such as Swaraj. Worldwide tractor
sales are based on the most recent published data available which, for some countries may be a year old.