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Mahindra Customer Loyalty at 98%

Dealers & Owner Referrals Become Focus Of New Ad Campaign

HOUSTON, TX (February 2, 2018) – Drawing on the strength of its customer base, Mahindra North America is introducing a new advertising campaign focusing on their customers’ valuable endorsement of Mahindra tractors. The new customer loyalty campaign features Mahindra dealers talking about the important role our customers play in driving referral business. A survey of Mahindra owners shows 98 percent of our customers would recommend a Mahindra to their family and friends. The loyalty and satisfaction of the customers featured in these ads, are one of the reasons Mahindra has rapidly grown in North America. The ads will begin appearing nationally next week on TV, radio and in publications.

Mahindra, the world’s number one selling tractor brand based on volume, is fully committed to driving customer loyalty by providing products that make their work easier and supporting the values that are important to them. Mahindra customers exemplify Mahindra’s Rise philosophy: accepting no limits, employing alternative thinking and driving positive change to help transform lives in communities across the world.

“We are very excited to take this opportunity to recognize our customers who are the brand’s biggest advocates. They are deeply connected to their communities and passionately work the land they love. Our customers have earned the spotlight and it is an honor to celebrate their loyalty, passion and pride in their Mahindra ownership,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra North America. “This advertising campaign reflects Mahindra’s Rise philosophy and our customer-first strategy that drives our continued growth in the North American market.”

“We have been creating campaigns for Mahindra for 18 years and working on these spots has been a pure joy and incredibly inspirational. Mahindra customers are loyal, enthusiastic and full of energy when they talk about owning a Mahindra. Strong customer support for the brand is behind the headline of this campaign: “… their neighbor will probably be my next customer,”” said Chuck Carlberg, Principal, Richards/Carlberg. “We have greatly enjoyed working with Mahindra over the years and being a part of the brand’s growth and evolution in the U.S. and Canada.”

The Customer Loyalty campaign is a salute to our dealers, customers and the American spirit. View the commercials on our YouTube channel at: https://youtu.be/IhxKipjN_C4

For more information on the Mahindra line of products, please visit mahindrausa.com.